BUSINESSES and community groups across Reading are joining forces to support people with dementia.
In Reading it is estimated that 1,412 people have dementia. This is expected to rise by almost 23% by 2025.
Reading Borough Council is working with the Alzheimer's Society to promote a Dementia Friendly Reading and to establish a Reading Dementia Action Alliance.
Local businesses, community groups, faith groups, schools and colleges, residential homes, charities as well as health and social care providers are all being asked to sign up.
Members decide what they can each do to help and deliver this as part of their commitment to the Alliance. Actions could include: a 'no hurry' supermarket checkout lane, raising dementia awareness in customer-facing staff, or improving lighting and the use of colour contrast in buildings.
Reading Buses is one of the local businesses that has agreed to take part.
James Freeman, Chief Executive Officer of Reading Buses said:
"We are delighted to get involved with this worthwhile work. As a customer-focussed business we pride ourselves on going that extra mile so developing our team's awareness of the needs of people with dementia is right at the top of our list."
Rachel Eden, Reading Lead Councillor for Adult Social Care, added:
"By becoming more informed and making small changes, organisations can support people living with dementia and help them with everyday tasks. With an ageing population, it is more important than ever for the Council and community to pull together and look out for people with dementia."
Notes for Editors:
For further information and advice contact:
Dementia Action Alliance Co-ordinator
Tel: 07803 115542
Reading Borough Council Press Releases can be found online at http://www.reading.gov.uk/news/pressreleases/
Media Contact: Anna Fowler
Tel: 0118 937 3957